Quote Originally Posted by Final8ty View Post
power consumption is only considered in this case with new competing products when upgrading.
People will not fork out to replace a card with another & the only difference is the power consumption.

I would like to see how often people would change a 480 for another 480 just because one used slightly less power.
i upgraded from a 2900 to a 4850 due to power consumption, but it literally was saving me 3-5$ a month, so after a year the 4850 was getting close to being free. graphics wise they were too close to be worthy of an upgrade. and im glad i did it too, cause i skipped over the 5000 series and that 1 year is turning into 2 now.

however, people who bought a 5870, and plan to buy a 6870 without any research, honestly probably would believe in the placebo effect, and just think its 2x as good. (and in some dx11 titles it actually might feel that way too, which is why i find this 50 page thread really funny since theres no legit benchmarks)