Quote Originally Posted by Chumbucket843 View Post
no, that definitely counts as a genuinely new product. also i would consider lower power consumption a feature, which is why the 5870 is favored over the 480 by a lot of enthusiasts.

the xbox is not really a valid counterexample either. it's a console.
power consumption is only considered in this case with new competing products when upgrading.
People will not fork out to replace a card with another & the only difference is the power consumption.

I would like to see how often people would change a 480 for another 480 just because one used slightly less power.