Just shrinking components in a GPU with no feature or performance changes does not count.
Some Xbox 360 have shrunken GPU/CPU components, they don't count that as a new product.
no, that definitely counts as a genuinely new product. also i would consider lower power consumption a feature, which is why the 5870 is favored over the 480 by a lot of enthusiasts.
the xbox is not really a valid counterexample either. it's a console.
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