Allow me to introduce us all to the power of a name. If the successor to the 5770 is called the 6770, then it's a whole new architecture and everything is fine. BUT, if the new card is called the 6870, then it's a rebrand, and AMD is doing exactly the same thing as Nvidia did countless times.
Now remember folks, this all happens because of the name of the box. The chip AMD is introducing is the same.
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