Just remember its the manufacturer that pays for the advertising to keep places like this running.
People without a direct experience with this particular problem have no right to slander the product/company, and If I was a manufacturer trying to do the right thing by my customers and got this response in a forum Id give it a wide berth its just not worth the bad and unjustified PR.
If I were EK Id be getting my lawyers to look at this very closely as, putting a slogan in your signature is slanderous and a lot more than an opinion.
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