those are harsh words! that kind of loyalty is actually quite common... it's almost natural for the people!
When I dig dipper in to my choice of loyalty I can come out with bunch of reasons, but key ones are the fact that hardware that I'm loyal to I've cached out from my own money in the years of grates crises, and that HW served me without glitch for many years... when t I've gathered more money I've again went for AMD... and when I've got in the line of business that allowed "hardware promiscuity"

I've switched sides from time to time, but eventually always returning to the roots

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