Whether or not the card is a success, you have to hand it to nVIDIA.
This card has caused the most drama in the history of computing, i'm also very impressed with the secrecy surrounding this graphics card.
This really is some grade A marketing.

Personally, i have to buy it as my 280 GTX is blowing up and i refuse to go ATI as i had a X800XT P.E on pre-order for 8 months, then being told it's discontinued..