Quote Originally Posted by bamtan2 View Post
gtx 285 was a great improvement over gtx 280. but there have been similarly named cards that weren't great improvements. and there are different-named cards that aren't great improvements either.

so it should be evident to everyone by now that deserves has nothing to do with it. these products get names based on market conditions.

AMD has jumped a model number, so nvidia will too.
Number-game has always been a nVidia-game in the past. But they have been "fare enough" to keep generation number (the first digit) for GF104 (GTX 460). AMD has started the number-game in this round by using a "fake" new generation number on 68xx.

But new generation-numbers creates expectation about performance/power, and I don't think any of them can stay up to these expectations for upcoming high-end cards.