GF100 is the codename for the silicon. Rumors/info first started out, for the same chip, as GT300/G300. Fermi is the codename for the architecture.
March 9th is the earliest it will launch.
That is a date for something else... not the "launch" date of Geforce parts.
I agree, if this is the start of some relatively normal naming/branding of their products. I say relatively because no system is perfect but the last few years from Nvidia hasn't exactly been good.






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