It's not just the consumers, also the shop managers often have no clue about various brands and models of hardware. Whenever I see one of them 'helping' one of the customers... I really wish I wouldn't hear what they were suggesting.
So no wonder renaming works for Nvidia so well.
Most people only look at the numbers... model number, price, VRAM amount, that's it. And a lot assume that the more they pay the better product they get... So there is a lot of room for ridiculous pricing, and people are more than happy to buy such stuff.







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