Problem is (and I'm sure not everyone will agree) is that ATI is still a product cycle behind, all due to R600, and arguably, started earlier then that, with the 1800XT, and they haven't caught up yet. In August when R700 launches, nVidia will just release their dual chip card. If AMD would have a card that performed as well as the GT280, then they would sell it for a much higher price. Lower price just means that it can't compete performance wise.
Even with nvidia giving them time with the whole 9800GTX debacle, they were just laughing and perfecting G200.
When ATI's new architecture launches, nVidia will be there with their new card, or G200 on a smaller process, whatever is necessary to stay on top. Unless nVidia fails with a chip or process, like the FX5800, I think they'll stay on top, they've got the time and resources to do so. AMD doesn't have that necessarily. Or if AMD would drop a bombshell next year with a new architecture, the latter being more likely. But like we've seen before, because nVidia has got a cycle ahead, they can test, and use the smaller process on their midrange cards first, and then doing it to the big guns. Perfection.
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