Wait what? Comparing the current situation to the 8800GTX/Ultra era is like comparing apples and bowling balls.
I am more than willing to pay $600 for a GPU. However for that price it better provide commensurate performance in the current market. The 7970 does not do that. Not at over $600. Not by a long shot.
It's also rather pointless to consider spending over $600 on a 28nm GPU (unless the upgrade is drastically needed) when competing products haven't even been released and it barely exceeds the performance of the previous generation. There is no earth-shattering leap in performance.
Leaping into the next gen (28nm) GPU high-end without waiting until both companies have their products competing on the market means a person is either in drastic need of an upgrade, prefers them for a practical reason (Eyefinity or Linux support), or they are simply an impatient rube. If NVIDIA had released first I'd be saying the exact same thing.
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