Hopefully we'll see a number of price shifts when Kepler debuts so buying 7970 at MSRP right now seems a waste for most people unless you're doing benching, bitcoin mining or prefer AMD's Eyefinity.
I mean for the average user/gamer (yes I realize this is XS), unless you're really hurting for a GPU upgrade, why not wait a month to see what pops up from NVidia before plopping down over $600. The price changes alone would probably be worth it. And by then you'll hopefully start seeing more non-reference 7970's if you're really a die hard AMD fan. For someone who runs 2560x1600, the 7970 gets a whopping 8.5 more average fps in Metro and 5.7 more average fps in BF3 at high resolution/detail level compared to a card that's well over a year old. I mean if 7970 and Kepler are supposed to be grouped together in "next gen", I see no incentive to jump in until we can see performance/price comparisons to Kepler. I'm not saying that as a "Zomgz AMD sux0rs, NVidia rulez", I'm saying it because with no competition yet in the "next gen", the 7970 can sit there and AMD can charge whatever they see fit.
I generally prefer to stick with the fastest single GPU card of a current "gen" once both companies have presented their product (barring any obscene pricing). Sometimes that's been ATI, sometimes that's been NVidia. Loyalty to a GPU manufacturer (or any consumer electronics company) is for rubes and shut-ins.
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