Daijirin (3rd ed., 2006) defines it: "1 ナデシコの別名。2 日本女性の清楚な美しさをほめていう語。", "1. another name for Dianthus superbus. 2. A figure of speech for the beauty of Japanese women who are neat and tidy."
That last part didn't work out too well huh ?
“Little expense had been spared to create the impression that no expense had been spared.” - Hitchhiker's Guide
It's better to ask dumb questions now, than to look stupid later
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