I don't think AMD had to allow everything ATi and game developers did together. Especially since AMD hardly could have integrated ATi that much at that time.
It takes years, and I'm pretty sure it was ATi staff that managed the contact with game developers. If AMD would stomp in and switch personell or try to micromanage ATi at that point the entire operation of ATi would be stalled for a long time. At that point ATi was owned by AMD, but hardly integrated.




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