Mostly nothing went wrong with AMD. Whats happening is that a lot of Nvidias fanboys are still in awe that the company managed to deliver a product on time and are too blind to see that the 580 barely brings anything new to the table in performance. A lot also still believe that AMD will have a hard time delivering a chip that is merely 20% faster than the previous generation, ignoring the drastic improvement in shader efficiency obtained from the 6800 series as well as the 4d shader rework.
What we are seeing in truth is a tiny few setbacks for AMD being blown way out of proportions by Nvidia fans hoping and preying that their beloved company doesnt end up behind for another generation.
Its really annoying when people care so much about a brand they stop using their brains.





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