What do people care about all this fanboy nonsense and who's the better company or who makes more profit.

We're consumers, and we should buy what's the best for our price range.

If you only have £199 to spend your best choice is a GTX 470 or 6870 now. So it depends on what games you play.

Why buy a 6870 is it's slightly better with 8xAA in only one of the games you play, when the 470 is slightly better in the vast majority.
Heat and power consumption isn't that big a deal to most people here, but sure it plays a part.

The same applies to drivers, I usually have a habit of Owning NV-AMD-NV-AMD. I found that both have odd driver problems and both companies fix them.

It all just comes back to what's best for YOU at YOUR price range. I don't see why people are making a big deal out of this.