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Thread: Nvidia cuts GTX 460 prices?

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  1. #11
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    Aug 2010
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    Quote Originally Posted by saaya View Post
    i think thats not the right conclusion... they have a what, 90% market share of dx11 cards?

    the problem isnt their cards, the problem is dx11...
    that plus the gaming market stagnating big time...

    there was no big need for more graphics horse power in the past 2 years, most people are equipped well enough to play new games on their old rigs...

    and so far dx11 has been about what? tesselation... and the only games that use it look about the same with tesselation enabled and disabled... you have to freeze the game or look at a wiregraph model to actually spot a difference :P

    sure, tesselation isnt just about better iq, but also about saving performance... but that doesnt work at all, current dx11 cards arent exactly rendering fast when you enable tesselation :P

    so, if ati is smart, and if nvidia is smart, what they will do is get us 5850/460 performance at a lower price... thatll make them more money than faster and more expensive cards... nvidia already got the hang of it, the 460 is already VERY affordable at 199$, and look at the steam numbers... like i said, in 1 month they sold as many cards as they sold 470s in the past half year!
    correction, what they need to do is give us as much performance as possible in the 200$ segment... thats the sweet spot...

    if theyd have had had a 460 late last year or early this year, dx11 would be dominated by nvidia for sure... so once again, it was a very bad decision from nvidia to go massive first and then fine tune... they knew the sweet spot, they should have gone for it right away and worked on gf100 and gf104 in parallel, just like ati works on 2 or even more designs in parallel...
    Long story short...
    The reason why DX11 market share is low, is firstly TSMC 40nm output is low compared to 55nm, meaning they physically can't make enough cards, hence why prices are soo high.

    GTX460 in March, wouldn't enable Nv to dominate the market either, they would have done better than they are doing as they would have had more cores per wafer and more demand for them so they didn't have to pass up TSMC allocation but it still wouldn't of made a drastic difference, maybe Nv could have had a DX11 market share of around 20%?, but nowhere close to 50/50.

    Edit:
    Saaya, do you know what Nvidia's margins are like on the 460's?
    Last edited by Ejizz; 09-10-2010 at 10:06 AM.

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