maybe not common sense. i cant tell you how much bom is and i have common sense.
tdp is 30% more and heatsink is not larger than 5870. they hire companies for good thermal solutions which helps when you have a power hungry card.
vram isnt a huge portion of costs on high end cards unless you use top bin ic's.
maybe you could show me some information on the cost from a research firm. im not paying for that. even if gf100 isnt profitable its not a big deal. high end and ultra high end is more about reputation than profitability.





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