The launch of the GeForce GTX 400 series is just weeks away and we finally got our samples. We can't share any more specific details on the card or architecture, but we will try to make up for it at launch day. During the day we received some information from a big Swedish distributor that could confirm the pricing of the GeForce GTX 400 family.

The MSRP will be around 5100 SEK (divide by ten to get USB/EUR) for the top model GeForce GTX 480 and around 3600 ($360) for GeForce GTX 470. The prices on launch day may vary a bit depending the store and even if the prices are averaged it shows how NVIDIA intends to price the cards.
http://www.nordichardware.com/en/com...00-prices.html