The 480 will be priced as nvidias top dog and regardless of performance differential with the 5870 they will charge what the market will bear. The 470 however should be priced according to performance relative to ATI and if there's going to be a price war the 470 will be the card doing the fighting.
Nvidia is going to have to price everything below the 480 relative to performance so if ATI decides to get aggressive with pricing Nvidia will pretty much have to follow suit and we should have competitive pricing.
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