I agree that this will be great as part of a kit, very simple to install. As for those of use that need to have radiators orientated in all kinds of interesting ways, it may not be of much use but it's nice to have such products on the market never the less.

I have a friend who has just splurged on his first serious PC and wanted to water cool it from the get go after seeing mine even though I was trying to convince him not to do it straight away as water cooling can be dangerous to newcomers. He ended up buying one of the H20-220 Apex Ultima kits as it was on sale and cheaper than buying the same parts separately (I was at least able to steer him away from thermaltake and the H50). For those types of buyers like my friend who are new to water cooling and frankly, probably won't last that long in the hobby (they just do it for the hell of it), this new rad/pump/res combo mated with an XT would be fantastic to replace the H20-220 kit. Far less error to be made imo, less barbs to worry about leaking...