While pricing the product at the three hundred dollar price range may show its performance, I personally do not think it does in this case. When the 4870 came out if I'm not mistaken the GTX 260 cost a good 100 dollars or more then it at launch. Even so AMD did not make the 4870 a 400 dollar product. They purposefully undercut Nvidia. Over night Nvidia's products just slashed in their pricing.

Who is to say ATI won't do this again? I personally think the company will. It is a perfect time to capture more market share from Nvidia if their products far out do it. Especially if AMD is launching more then Cypress in the next month. They're going to be replacing a lot of products rather quickly.