Quote Originally Posted by Navanod View Post
I had been wondering the same thing this whole time too. Why break their cover at the last possible moment and give the brands a chance to throw a wrench in the plan?
Another month or so more wouldn't have costed them much in terms of lost extortion money or monopolized product sales, compared to the amount of money at stake in the form of the "investments" made to register all these brands.

Still, I'm sure some of the brands would still have boycotted and deny further supplies to AT had the plan succeeded. AT was possibly taking a gamble that enough brands would close an eye that business could go on and any of the missing (boycotting) brands could then be replaced, Koolance style, with "identical" products, or possible even the real stuff, obtained secretly through a 3rd party to sidestep the boycott.

Alright, enough theories from me...I just hope no one tries this kinda stunt in my backyard
yeah, i just don't get it. as you said, one more month. 16 trademarks at 3000€ each, that's 48000€. that's a substantial amount of money with which to gamble. and, as soon as they sent the cease and desist letters to the smaller companies, the companies would have been forced to close their accounts with the respective manufacturers thus alerting them to the shenanigans. at which point, lawyers would have been contacted and respective accounts pulled. third party rebranding would have been aquatunings only route. startup for manufacturing would have been very costly--too costly, it seems, for that to be their intentions...i suppose some anonymous third party backer could have been supporting the cause, but still, that just seems like a stretch. i agree, third party purchasing and rebranding seems to be the most viable reason for their actions.

however, all just speculation. one thing is certain, though...speculation or no, they've definitely sh*t the bed with this one. the above known actions are unethical enough to warrant boycott. and, as has been shown, the water cooling consumer seems to have unprecedented loyalty.