aquatuning trademark grab ?

[hwlabs]

It would be too costly for each and every individual company to sue for their marks.

Chances are negotiations are afoot, with some dodgy provisions leading to the turn over, from ironically agreeing to being granted permissions to use their own mark by the applicant and even having recognizing the "noble" intentions behind the blindsided registrations, and other indemnifications against legal liabilities.

There is very little to be gained by a lawsuit, the PR fallout on its own has been damaging enough to the offending party as well as their trading relationships.

The brand owners have to prove that the they have been damaged by this act sufficiently to justify full legal action and tort. Which can be an issue considering that said company has started using some of its unduly registered marks against some competitors as news reports would have it.

Suffice to say, for people to resort to dirty tricks is simply a sign of a lack of imagination in growing their business.

Too bad, they can't have these matters resolved before a retired superior court judge in the state of California, eh?