Quote Originally Posted by Chad Boga View Post
(but how much more volume at current pricing do they need and is it realistic to expect that they could achieve it?)
Good question. A look at the internal financial reports is your answer.

a small price increase if they felt they could get away with it would be more effective
If there's enough demand. There isn't. Higher demand, you can increase price. ie: Apple computers. Expensive sh*t boxes, but people love them so they price them high.