Quote Originally Posted by B.E.E.F. View Post
The whole schlock is to increase market share. Because profit = (price x units sold) - total costs.

More units sold = more money.
Is every CPU AMD sells actually making a profit at current pricing? Why are they losing money qtr after qtr?

With some of the Duals and Tri-Cores they are selling they are likely to have to be using perfectly functioning Quads which due to the die size, is a damn expensive way to maintain presence in certain price segments until you hopefully eventually get your proper Dual Core and/or Tri Core masks rolling off the assembly line.

AMD would love to be able to raise the price of their CPU's, their current low ASP's are killing them, and I doubt an increase in volume(and keep in mind here they will only be able to increase that volume to certain extent due to not all segments of the market are that price sensitive beyond current pricing), would work as well as an increase in price.

Having said that, they most likely would benefit from increased volume compared to no increase, just not as much as they would benefit from being able to raise prices, IMHO.