Quote Originally Posted by 529th View Post
So we need to make sure our suggestions to the Asus Bios team include improving quad core stability over 500fsb
I've given up dreaming on and instead take on the prudent view of how this world works, including business of which Asus is part of.

BIOS engineers are like ants in a forest, they serve their queen(s) and carry out work that she requires. In terms of Asus, unless the managers who control the BIOS teams state you should fix X, Y and Z nothing will be done by the engineers themselves as they are paid to do what they are told. It's like this in any non-flat company hierarchy.

Unfortunately, as is life, Asus is a very big player and is in fact number one when it comes to motherboard shipments. Don't forget they make boards for the OEM's as well as have different brands like Asrock. In other words, Asus ships millions of boards and the percentage of enthusiast boards is rather slim. Add to this the fact that of those who buy enthusiast boards, a small percentage too are those who are keen overclockers who really care about (and understand) the various BIOS settings, and can tell if some don't work etc.

In business, mass production, business follows the crowd. If there isn't a big enough reason to warrant investing (time is money is cost is profit/no profit) effort into task X (i.e. MFII BIOS fixes) then nothing will be done. Why spend effort X (which is cost) to only get a marginal ROI from the very few overall who are the real overclockers and thus care etc? These folks will buy the next Asus enthusiast board anyway. How Asus knows this? Business results speak for themselves, add to this that their only threat is Gigabyte, few overclockers really go for MSI. The likes of DFI is "small fish".

Of course this mindset is cruel but demand dictates supply. Small demand, no or little supply. It would take something like Intel really going for gold with its enthusiast boards and winning ground to shake the likes of Asus. Intel is fantastic for BIOS support but its boards aren't as good as Asus, and vice versa.

To put it bluntly, unfortunately Asus doesn't care what 0.25% of its enthusiast board users think or desire. In business there is a saying, only spend when necessary, and only then spend as much as necessary.

Oh and don't get me wrong, I would love for the Asus BIOS to amend its style yet in my opinion, without radical stimulation (i.e. from Intel or elsewhere - read "competition") it won't happen. Gigabyte is the same with BIOS updates so why change?