Nvidia's 40nm Mobile GPU Lineup for 2009 Revealed

[AuDioFreaK39]

Nvidia's 40nm mobile GPU lineup for 2009 revealed

new naming schemes

by AuDioFreaK39

Nvidia has just released details for its upcoming 2009 mobile GPU lineup which will be almost entirely developed on the 40 nanometer fabrication process. The new naming schemes will be fundamentally different from previous generations, as the company assumes it can make the consumer's life easier by rebranding or renaming its products (see: ridiculous).

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[RaZz!]

you're writing quite a few news articles lately, why not start your own blog instead of submitting these news to the douches over at fudzilla... ;F

[AuDioFreaK39]

you're writing quite a few news articles lately, why not start your own blog instead of submitting these news to the douches over at fudzilla... ;F

Heh glad you mentioned that, I was thinking about it but I figured I'd start off with a more popular (although infamous) group. They were the ones who offered anyways. Besides, they could use a credibility boost, so I'm hoping to help that out in any way possible.

[Shintai]

NVIDIA_G92.DEV_060A.1 = "NVIDIA GeForce GTX 180M"
NVIDIA_G92.DEV_0618.1 = "NVIDIA GeForce GTX 170M"
NVIDIA_G92.DEV_0631.1 = "NVIDIA GeForce GTS 160M"
NVIDIA_G96.DEV_0651.1 = "NVIDIA GeForce G 110M"
NVIDIA_G96.DEV_0652.1 = "NVIDIA GeForce GT 130M"
NVIDIA_G98.DEV_06EC.1 = "NVIDIA GeForce G 105M'
NVIDIA_G98.DEV_06E6.1 = "NVIDIA GeForce G 100"

[v_rr]

NVIDIA_G92.DEV_060A.1 = "NVIDIA GeForce GTX 180M"
NVIDIA_G92.DEV_0618.1 = "NVIDIA GeForce GTX 170M"
NVIDIA_G92.DEV_0631.1 = "NVIDIA GeForce GTS 160M"
NVIDIA_G96.DEV_0651.1 = "NVIDIA GeForce G 110M"
NVIDIA_G96.DEV_0652.1 = "NVIDIA GeForce GT 130M"
NVIDIA_G98.DEV_06EC.1 = "NVIDIA GeForce G 105M'
NVIDIA_G98.DEV_06E6.1 = "NVIDIA GeForce G 100"

So Nvidia will counter HD 4000 mobile with massive renamings version 2

[Luka_Aveiro]

So Nvidia will counter HD 4000 mobile with massive renamings version 2

So what? You wouldn't ever buy an nVidia product, you couldn't care less, now would you?

[G.Foyle]

So Nvidia will counter HD 4000 mobile with massive renamings version 2

So what else is new?

[Serra]

40nm mobile GPUs = Good

Renaming old GPUs to market them to unsuspecting customers = Fail

[STaRGaZeR]

Renaming old GPUs to market them to unsuspecting customers = Fail

I don't see how this is a failure from a pure business point of view. NV is a company, and has to make money. If they can't make money with new products, they make money with this crap. They get money, customers get shinny new GTXxxx's OMGWTFBBQ edition, and everybody is happy except those in the know, and we are a minority NV doesn't care about.

[v_rr]

So what? You wouldn't ever buy an nVidia product, you couldn't care less, now would you?

Actually I´m probably going to buy a new laptop, so I care a lot of next wave of notebooks and it´s very disappointing see this because I´m left with fewer choices. (now only pointing to HD 4650/70 mobile)

[Shintai]

40nm mobile GPUs = Good

Renaming old GPUs to market them to unsuspecting customers = Fail

Its been done for ages by both companies now. Dont think it will ever change.

Atleast they dont get slower and slower like ATI did with the 1900GTv1 (575/600) to 1900GTv2 (512/660) and then x1950GT (500/600).

[zanzabar]

So what? You wouldn't ever buy an nVidia product, you couldn't care less, now would you?

i wouldent buy one in a midrange/low gpu or a chipset application. especially affter having their mobile products for amd (6rmas in 2 years) and dealing with the 6xxi and the failing gpus supposedly from cracked solder balls on the mobile parts. the PURE is not as good as AVIVO or any ware near it


and i dont see how this would be good, it wont cut heat but make it so that u need a higher delta but have a lower tdp so u will be getting like 90c i would guess if they keep their current trends. but atleast the name changes something this time

Its been done for ages by both companies now. Dont think it will ever change.

Atleast they dont get slower and slower like ATI did with the 1900GTv1 (575/600) to 1900GTv2 (512/660) and then x1950GT (500/600).

thats a salvaged chip not a rename they just changed the performance suffix, its still the same generation gets moved up to a v2 then the next one gets a lower thats not a rename, its not like the g92 i havnt seen anything like what that dose

[Macadamia]

Its been done for ages by both companies now. Dont think it will ever change.

Atleast they dont get slower and slower like ATI did with the 1900GTv1 (575/600) to 1900GTv2 (512/660) and then x1950GT (500/600).

Wrong.

The "new" 256-bit 512MB 48SP 9600GSO is slower than the 192-bit, 384MB 96SP GSO by far, until you go HD or 1680 with any AA.

And that's a far more recent case of renaming.

[Serra]

I don't see how this is a failure from a pure business point of view. NV is a company, and has to make money. If they can't make money with new products, they make money with this crap. They get money, customers get shinny new GTXxxx's OMGWTFBBQ edition, and everybody is happy except those in the know, and we are a minority NV doesn't care about.

From a business point of view (at least in the short term, long term one might argue it makes for angry customers) it's fine... but from a consumer perspective it's terrible. It's taking advantage of consumers and convincing them to "upgrade" to parts they either already have or decided weren't worth upgrading to in the first place. I don't know how it became an acceptable practice in this industry, but if it were in any other industry the company doing it would be considered very shady for doing it and may not last that long.

Its been done for ages by both companies now. Dont think it will ever change.

Atleast they dont get slower and slower like ATI did with the 1900GTv1 (575/600) to 1900GTv2 (512/660) and then x1950GT (500/600).

This just makes me want to clarify my position: I'm against both companies doing it. I'm equal-opportunity in my hate of shady business practices.

[Sr7]

For those complaining.. I have news for you. Creative and other chip companies have been re-branding their technology time and time again. Same , different tech. This isn't anything new and it won't be the last time either.

Now we can all get over it and move along.

[Serra]

There's a reason we don't live in trees and fear tigers anymore - arguably our humanity itself requires we strive to better our position in life.

Thus simply accepting things which are "bad" to us is a crime against human nature itself and therefore logically equivalent to rape and murder!!!!11112

...OK, that's maybe a wee bit too far but you get my point.

[FischOderAal]

For those complaining.. I have news for you. Creative and other chip companies have been re-branding their technology time and time again. Same , different tech. This isn't anything new and it won't be the last time either.

Now we can all get over it and move along.

So you're saying just because "everyone" does it, it's ok?

Hmmmm. You only have to find enough people until murder is OK?

The example sucks, but so does this argument

If noone wrote about it, nobody would know. The more people won't buy a NVIDIA-product (or one of the companies that did it as well) because of that, the more NVIDIA needs to rethink.

Additionally, with the rebranding of the G92-GPU NVIDIA has reached far beyond limits. I understand this last change, as they try to correct their own failures in the naming scheme, but not the GeForce 9-series. But that's another story...

[AuDioFreaK39]

Fudzilla link is now up.

[Katanai]

Besides, they could use a credibility boost, so I'm hoping to help that out in any way possible.

Good luck with that!

[STaRGaZeR]

From a business point of view (at least in the short term, long term one might argue it makes for angry customers) it's fine... but from a consumer perspective it's terrible. It's taking advantage of consumers and convincing them to "upgrade" to parts they either already have or decided weren't worth upgrading to in the first place. I don't know how it became an acceptable practice in this industry, but if it were in any other industry the company doing it would be considered very shady for doing it and may not last that long.

It's normal that a company uses certain tricks to sell their products, or sell them better. NV just goes beyond that, but it's not illegal or something like that. It's the buyers decision (and obligation) to stop buying those crap renamed products and to make the brand realize that the customers are not stupid and they have two options: develop new products or not getting any cash from us. Plain and simple. But you have to understand that the majority of people is just stupid and/or misinformed, and NV will always be there to use that stupidity in its own benefit.

[Helmore]

It's normal that a company uses certain tricks to sell their products, or sell them better. NV just goes beyond that, but it's not illegal or something like that. It's the buyers decision (and obligation) to stop buying those crap renamed products and to make the brand realize that the customers are not stupid and they have two options: develop new products or not getting any cash from us. Plain and simple. But you have to understand that the majority of people is just stupid and/or misinformed, and NV will always be there to use that stupidity in its own benefit.

Or need something new anyway, in which case you have no choice but to buy their rebranded (lol Chrome does not even recognize that word ) products.

[mascaras]

NVIDIA Mobile GPU Lineup for 2009 Charted


NVIDIA looks to have a complete lineup for mobile discrete graphics processors apart from their integrated graphics based chipsets that are gaining in popularity. VR-Zone compiled a list of GPUs slated for 2009. For some part, current-generation GPU architectures based on current manufacturing processes are noted, while the second half of 2009 will witness the introduction of GPUs based on the 40nm manufacturing processes, derived from the GT21x series GPUs.

Currently, NVIDIA mobile GPUs include derivatives from the 65nm G92, G94, G96 and G98 GPUs that make the lineup, top to bottom. In the first half of 2009, the same GPUs will be built on the newer 55nm manufacturing node and used in newer SKUs under N10E series for the enthusiast, N10P series for performance and N10M series for the mainstream segments. The GPU codenames will be simply suffixed with a "b" next to their company codenames and a "1" next to their product names (for example: GeForce 9800M GTX1). Desktop graphics cards are already being built on 55nm variants of the G9xb GPUs. In the second half of 2009, NVIDIA will use the GT212, GT215, GT216 and GT218 to build their mobile discrete graphics lineup. The GT212 is a high-end GPU, derivatives of which, will be used in the newer mobile GeForce GTX series in the enthusiast segment along with GT215 GPU, which will make it to the high-end GeForce GT, GeForce GS and GeForce GE series. The mid-range of the same series will be based on products derived from the GT216 series, in the performance segment. Finally, the GT218 GPU will go into making the value-mainstream products, the lower-end of the same GeForce GT, GS and GE series.



VR-Zone



http://www.techpowerup.com/80869/NVI...9_Charted.html

regards

[AuDioFreaK39]

VR-Zone's chart is already linked to in the Fudzilla article. I will put it in the original post though.

[Serra]

It's normal that a company uses certain tricks to sell their products, or sell them better. NV just goes beyond that, but it's not illegal or something like that. It's the buyers decision (and obligation) to stop buying those crap renamed products and to make the brand realize that the customers are not stupid and they have two options: develop new products or not getting any cash from us. Plain and simple. But you have to understand that the majority of people is just stupid and/or misinformed, and NV will always be there to use that stupidity in its own benefit.

As you said - this goes beyond normal marketing. This pretty well falls into "lying".

I assert that customers would be glad to choose an option that doesn't pull these kinds of tricks, but we have a 2-name monopoly right now (which is why they can both do it). Thus I conclude that this is not "normal market operation" in the way that the capitalism system meant it to be.

People may be misinformed, but it doesn't help that the manufacturers are effectively lying to them. To put it another way - to find this out, customers have to go so far as to look up IC type on PCB's to get this kind of information... and that's too far. And NV/ATI know it. It is actually no different than going to a BMW dealership, buying a 5-series convertible, and finding out that the transmission or some crucial, limiting engine part, were actually from a Ford Taurus. You wouldn't expect it. Why would you even THINK of checking? Who in their right mind would expect something so low? All you should worry about is saying "It's a 5-series. 5-Series with X horsepower (X amount of GDDR) and a low profile (clock speed) should be good.". You could always ask the car dealer for some info (ie. top speed), but in this case the car dealer is Nvidia telling you it's as good as any other 5 series.

[Shintai]

IT is basicly the last thing where you can get away with virtually everything.