Just something to think about.
AMD HAS to be pull it off with Deneb.
After the horrible failure of Phenom, they absolutely have to bring something competitive to the table in order to sustain themselves, at the least.
The expectations are high, and they are rightly so.

This is a kind of market that needs more than just one player to sustain itself and keep on innovating.
I'm quite sure AMD realizes this completely and is doing what they can.

Just my 2 cents.