So has ATI until they realized that they could not compete with NV for MAX performance and competed the only way they could, selling their top end as midrange so they could look competitive again.
ATI would sell their cards as high end if they could.
The 9700 pro started at 399, and this is as far back as most people want to go.
Boo Hoo, stuff gets more expensive. The 300 dollar price range still exists, but it just means that their is a higher level of card priced above that. Who cares if all you can afford is a 300 dollar graphics card and you can't say your computer has a top of the line graphics card in it.
What putting out expensive cards does is allow us to buy higher tech earlier. It allows companies to put out crazy tech even if yeilds are bad.
If you want top of the line, wait. It will get their when yeilds are better and they go to a more efficient manufacturing process.
I have always felt videocards were a bargain compared to CPU's. Top of the line CPU have always been around a thousand dollars and here we never get what we pay for. E.g the 1000 dollar part won't smash their 400 dollar part.




so this new trend of stupidly high prices SUCKS. The G92 was more in-line with historical pricing.


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