Lets look at the current prices,

HD 3850 512mb GDDR3 - $ 199-209
HD 3870 512mb GDDR4 - $220-270 - though these prices should settle in time
So, what's the point of this new card? To achieve some new price point $5-10 in between the others?? The only difference between this and the 3870 now, is clockspeeds, so I'd expect it to cost around the same as the HD 3870, right? Just seems silly. Even if we see price drops on all the cards, the prices are still going to be very close.