Nvidia cuts GTX 460 prices?

[Dimitriman]

NVIDIA cutted prices of all GeForces, look at European shops. GTX 480 for 380 USD at many shops ... and why producer are cutting prices? - because wants empty storages for something new! Why AMD dont pump down their prices, when is new generation so close? - Because, is not!

A small jump to Newegg shows HD5870 from HIS for $355.00 and the cheapest GTX480 I can find there goes for $440.00, the radeon is about 20% cheaper than the Geforce which is also on par with the performance difference (normally around 10-15%).
http://www.newegg.com/Product/Produc...CE&PageSize=20
http://www.newegg.com/Product/Produc...CE&PageSize=20

I don't think AMD will reduce their prices either, their 5000 series is competitive with everything in the market and their new 6000 series will outperform everything in the market. If anything, 6000 will come at a premium (except for selected types such as 6770 for price/performance crown).

In my opinion if Nvidia wants to play ball with the 6000 series it will have to sell their GTX480 at $350.00, same price as the 5870 and thus offering more value.