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A $299 price point is not indicative of high yields. It is indicative of performance. If the card is truly priced at $299, take a look at current cards that are priced ~299 and you will have the approximate performance of the new ATI card. On the other hand, people are right to put the validity of this report under the microscope.
While pricing the product at the three hundred dollar price range may show its performance, I personally do not think it does in this case. When the 4870 came out if I'm not mistaken the GTX 260 cost a good 100 dollars or more then it at launch. Even so AMD did not make the 4870 a 400 dollar product. They purposefully undercut Nvidia. Over night Nvidia's products just slashed in their pricing.
Who is to say ATI won't do this again? I personally think the company will. It is a perfect time to capture more market share from Nvidia if their products far out do it. Especially if AMD is launching more then Cypress in the next month. They're going to be replacing a lot of products rather quickly.
Nvidia's prices for GTX 2xx series has always been a bit high and that's because it didn't quite meet the expectations performance wise and this chip is costly to make and can't be lowered much more without selling with a loss. If it had been a little faster, the current prices had made a lot more sense. It was designed to be sold at a higher price range than ATIs offerings and also be noticably faster but the performance of HD 48xx series suprised them and at same time nvidia seemed to fail somewhat delivering the big performance boost these costly cards were meant to deliver.
However take a look at ATIs current prices, HD 4890 @ $199 or HD 4870 1GB @ $145, at $299 vs $199 that's a 50% price increase, if whatever of the cards that's targeted for $299 and can offer close to 50% increase, that would be a neat thing! Usually you pay like 100% more for 50% performance increase (not a realistic figure but my point was you always pay more than for what you get, performance). The higher up in price range you go, the more silly the price/performance ratio goes.
Last edited by RPGWiZaRD; 08-25-2009 at 06:18 AM.
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We're talking about launch pricing, remember. The 4000 series cards launched at 200 (4850) and 300 (4870) respectively. We all know how quickly they started dropping and how much they cost now. I'd expect the same thing to happen with the 5000s.
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You just can't win. If your product offers feature A instead of B, people will moan how A is stupid and it didn't offer B. If your product offers B instead of A, they'll likewise complain and rant about how anyone's retarded cousin could figure out A is what the market wants.
whats the due date for these badboys?
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Simple, because this time AMD is the first to market rather than the other way around. They are perfectly able to grab some much-needed cash by having the only card on the market that supports DX11 and can then lower their prices as needed when Nvidia shows their hand. It's good business sense.
So? They sold a ton of cards, made money and were still able to slash prices when the HD4800-series was released. Even to this day the majority of Nvidia 200-series cards outsell the ATI competition. IMO, they thought right and hit the nail on the head when it came to their bottom line.
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It can't possibly be higher than $349, I'd say $299 definitely knowing ATI's pricing history and 40nm cost savings.
Perkam
If there truly is a shader increase to 1600 and similar clocks, I'd expect the 5870 to more than match the X2 ( given the lack of multi gpu scaling inefficiencies as well as arc improvements ) Given they are getting so cheap now like you've shown, I think they could go as far as charging 400-450 for the 5870. $300 with no competition wouldn't reassure me of its performance.
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Early adopters would definitely get it, more market share for AMD. Christmas season coming, cheap and good cards, more market share for AMD. Would also force Nvidia to lower the prices and hence to have lower per-card profits, given their big chip and all.
Fortunately for Nvidia, they have great user base and there are people who will be satisfied only for the best, regardless of the cost.
The thing I am most interested about are the new 40 nm mobile GPUs. Any info on them? If AMD could grab some share there, I guess it would be a great honeypot in the future.
I think the main thing we all have to remember is that we have absolutely no way to know if what ATI is releasing will be a high end card or a mainstream product until after Nvidia announces their next gen card. For all we know, Nvidia's answering salvo could be priced at $400 and makes the ATI card look like the next HD 2900XT or vice versa. There is no way to know where any product will end up until all parties involved put their cards on the table so to speak.
This is also the main reason why many early adopters get royally screwed.
It is going to be REALLY REALLY REALLY hard to keep myself from buying one of these.
It's kinda sad too, my current card is already massive overkill for the primary game I play (L4D), yet I somehow "need" this new card.
Maybe's it's that I can't stand the thought of not having the newest ATI card out at any given moment.![]()
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You'll get screwed either way.
Either its gonna be another 2900xt or you'll wait 6 months for the nvidia next big things, to find out its just another big bang theory.
Then buy the ati for another ati card that trumps it in 1 month.
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