True, but 5870 was way way better priced at $379 vs the $650 and up GK110. There were rumors that at $499, nvidia wasn't making money on gtx 480 because of the piss yields. 290x value isn't that pretty compared to anything under gk110.
As long as AMD followed traditional pricing rather than a price fixing/monopoly price model, it was going to be vastly cheaper than Nvidia.
If Nvidia didn't go so gonzo on pricing in the first place, something like 649 for titan and 499 or 550 for gtx 780 which should be the 770, 290x value wouldn't look so good.




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