This is reasonable, nVidia brand still carries more weight compared to AMD graphic, though i am more leaning that GTX 780 would be closer to the lower number (US$ 550) thus matching reference R9 290X price (yes it's a bit slower but it has its own good qualities), while GTX 780 Ti would go higher, the upper limit at US$ 700, factoring its top of the class performance and perhaps 6 GB high speed VRAM, not to mention higher CUDA count GK110 chips are more rare, so it needs to be priced accordingly to ensure good supply & optimum profitability.




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