In my opinion, getting consumers to shell out 1000 bucks for a graphics card was genius. NOT responding to AMD by either lowering the price of the Titan or replacing it (780ti) with a lower cost part would be shooting themselves in the foot as you say. Nvidia has set the precedence for the future that they can in fact charge this much for super high end GPU because people ARE willing to buy it, and I think they intend to release High cost GPUs in the future.






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