Nvidia unveils the GeForce GTX 780 Ti

[tajoh111]

My first reaction to this was "what a move" but it hit me, this Montreal event and GTX 780ti launch timing was "probably" Nvidia trying very hard to crash AMDs party. Was there a Gtx 680ti? Or a GTX 580ti? Why this stupid card as the 780 and Titan are millimeters apart in performance. Where does this product fit in? Titan replacement at lower price? Does this allow Nvidia to slash the price on the Titan without lowering the vaue of the Titan namesake?

I say, Bring on the bumper cars

standard tactics, it's just to stall people from getting the 290x upon launch. basically they pulled the fire alarm.

Why wouldn't they launch it? All Gk110 cards have too much head room and adding another card, on the table refreshens the brand. The 7xx series has been on the table for 8 months now.

Letting AMD launch this series and not doing a damn thing about, would be really passive and really be dumb on their part, as they would lose sales and really not be exploiting gk110 to its full potential.

A similar situation happened to AMD when the gtx 680 launched. The gtx 680 came in faster and if AMD did nothing with the 7970, it would have been dumb of them since the 7970 has alot of headroom left(particularly if you put a different cooler on it). So they launched the 7970 ghz edition.

The problem with the execution is they let the gtx 680 go uncontested for too long and should have acted quicker. Nvidia is trying to do is clip the wings of AMD from the get go and honestly, they are pulling off a pretty a decent job.

A triple game bundle, a new card from them and unveiling g-sync and letting it be endorsed by industry legends is honestly the most Nvidia could have done outside of launching a new architecture.

Particularly G-sync handling has been particularly well done. Every one that has seen it in person has the response, once you see it in action you don't want to go back. And even people who own AMD hardware or are pro AMD(places like semiaccurate) want it or are bitter that they can't have it because it isn't an open technology. Its rare to see anyone completely dismissive of the potential. Its Nvidia's counter to Mantle and even 4k gaming.

But back to gtx 780 ti. Nvidia enjoys being able to charge a premium over AMD. They have enjoyed this benefit for a long time. If the 290x works out to be as fast or faster than Titan. Nvidia really shot themselves in the foot by pricing Titan as high as it did and this is how it bites them in the behind.

Being faster than a gtx 780, 5 or 6 months after is okay but it isn't that big of a deal, particularly from a value standpoint. Being competitive with Titan, being vastly cheaper and the same price as the gtx 780 hurts Nvidia alot. Titan is their flagship, but more importantly its a 1000 dollars. If Hawaii is anywhere near that performance while being 650 dollars, you got a head turner.

Nvidia capitalized on this just last year. By being faster than the 7970 and cheaper at the same time(on top of being the better brand), they froze 7970 sales and sold like hot cakes after.

If Nvidia is able to send these cards to reviewers and turn Hawaii reviews into 2 card showdowns and manages to come out on top, then they will get to undo the work AMD has done.

It is smart business and a move I would pull.