As you recall, the discussions were all about.....20nm.
Here's what happened:
- AMD's product cycle never had a brand new architecture coming out in 2013, or most of 2014 for that matter.
- NVIDIA pulled forward the launch of their refreshes by several months
- AMD stuck to their product cycle
- The R-series cards you will see on the market may be GCN refreshes, much like NVIDIA's GTX 700-series simply refreshed Kepler while adding two "big" new cards at the top: the TITAN and GTX 780. No new architecture from NV there.
- This approach pretty much benefits everyone since PC gaming technology hasn't progressed all that much (DX11 -> DX11.1 -> DX11.2 are all very minor steps) and the graphics card industry has pretty much matched that pace. This has gradually brought prices down.
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