The main problem I see with quad channel memory is that people then need 4 memory sticks. While this is not a big deal for desktops, only high end laptops with dGPUs have 4 slots.
Unless maybe AMD is planning their own special 128bit memory? I don't think they have the clout to pull that off though. The industry adopting 128bit memory would be great though. Huge performance gains for IGPs and even a bit for CPUs. Cheaper boards can just support single channel to keep motherboard costs as they are today, but only 1 memory stick would be needed to match current bandwidth. Higher end motherboards can support dual channel for 256bit total memory bandwidth.
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