AMD to launch Volcanic Islands GPU (HD8000s) in 2013

[Rollo]

That is patently false. The GTX 690 exceeded the expectations of retailers, board partners and NVIDIA alike. So much so that they produced a second run months later and the cards you see in stock now are from a third, more limited run.

You do not understand the fan and/or viral marketing world very well Sky.

If you're an AMD fan or viral marketeer, NVIDIA says,"We are shocked at how many people paid $1000 for 690s, but we're even more shocked a lot more people paid $1000 for Titans! Thank you for giving us record margins all you people with $1000 in your pockets!" but all you see is "690s sold very badly. Titans are doing a little better, but can't really be expected to succeed due to the lower performance.".

Raghu78 got it right- AMD needed a refresh, badly, to compete in the Q2-Q4 2013 market. People are going to get really, really tired of discussing the 7970. They'll get even more tired of buying it.

18 month old tech is 3/4 of the way down the EOL hill in the GPU and CPU world. About the only thing AMD can do to salvage is release the frame metering driver in working order, and fire sale 7970s so people buy another to save money.