Personally, I think this move is to try and shift some stock they have a backlog of. Lets be honest, who with a OCd HD7950 or GTX670 has problems running any current games? Unless you are running triple monitors a single OCd 7950 or 670 can deal with most games on dual monitors, running dual 7950s or 670s OCd are capable of running anything on dual monitors and a lot of stuff on triple. Then lets not forget about the super affordable Tahiti LE based cards that pack one hell of a punch. ?170 for a CLUB3D HD7870XT jokerCard is extremely appealing to joe average and the enthusiast alike.