Sometimes you do.
When you calculate that the value of your product in the pipe will drop when the new technology is released, and that drop in value exceeds the combination of demand and price premium for the new release, you hold off. This is especially true when your current yields are high along with robust continuing retails sales and price points. You in essence have a cash cow that needs to be milked before you kill it. You want to work those large gross margins for as long as you can. If yields are not high enough on the new tech to provide wide enough margins that offset your cash cow losses you hurt yourself with the release. Not saying this is the case here, but a likely explanation and a very basic formula for product release timing.
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