Quote Originally Posted by Andrew LB View Post
Since when does it cost money to NOT place an order?
Because there are still costs associated to that product you aren't ordering, you are wasting valuable resources that would be of better use working on the next project and, most importantly, by the time you do decide to manufacture and launch your "held" product your competitor may have something even better out or about to come out.

This is all about design cycles and deadlines. In the technology world you never, let me repeat myself, NEVER hold back a sure thing.
Sure, there are time things go bad or wrong. Yes, there might be some rare extremely short-term strategy.

You never hold back something for 6+ months because "it is too good." Look at Intel for the past 6 or so years if you want some proof.