Quote Originally Posted by Pantsu View Post
What's interesting though is how AMD will react to GTX 680. Let's say it's 10-20% faster than 7970 and costs 549$ like the leaks indicate. AMD has the bigger chip and more vRAM on its card, so competing with price will be more expensive for them. Yet if Nvidia can duplicate the success of GK104 in the lower end too, AMD is in a lot of trouble. The only hope of AMD is that Nvidia won't respond to price cuts and will simply milk GK104 for all its worth.
10-20%? i see them trading blows with 5/10% swinging either way really. Wont be a price war for a while! But I believe both companies have a fairly large room to manoeuvre on price this time