Quote Originally Posted by trinibwoy View Post
AMD did nVidia a huge favor with Southern Islands pricing. Both companies win.
What's interesting though is how AMD will react to GTX 680. Let's say it's 10-20% faster than 7970 and costs 549$ like the leaks indicate. AMD has the bigger chip and more vRAM on its card, so competing with price will be more expensive for them. Yet if Nvidia can duplicate the success of GK104 in the lower end too, AMD is in a lot of trouble. The only hope of AMD is that Nvidia won't respond to price cuts and will simply milk GK104 for all its worth.