Kepler Nvidia GeForce GTX 780

[DilTech]

Nvidia spends hundreds of millions if not billions designing these chips, it's in their best interest to see a return on that investment as soon as possible. The longer they wait to release it, the less it is worth and if they wait to long it may become worthless. The only logical reason why they wouldn't release it if they had is because it isn't ready for what ever reason.

Considering right now they have the opportunity to make the amount they'd have charged for their GK110 on the MUCH cheaper to produce GK104 (cheaper die, easier to produce, and cheaper pcb as well), and still release the GK110 at the same price later, what's the problem on their end?

Yes, it SUCKS for us consumers--but really, no one with any actual business sense can fault them. AMD undershot this round; NVidia saw a chance to capitalized financially and they are pouncing on it. Now rather than selling one of their designs for this generation at high end prices, they're going to be able to get away with doing so with two of them.

I still find it funny how many people are in denial about this whole thing. Think about it for a minute guys...

Last year, AMD 7970 still rumors in terms of performance and specs, we catch word of GK110 and GK104. It stayed this way until we saw the numbers out of the 7970, suddenly it just gets dropped to GK104? Combine that with NVidia's statement about being disappointed by the performance of the 7970. Now add in my previous statements... Only the most extremely naive people would believe that NVidia intended on starting out with the GK104 as the high end. They're doing it because they can. When there's a lack of competition, the consumers are the ones who suffer. Right now AMD can't compete with NVidia in that space, and as such we are the ones to suffer for it.

The next question though, if GK104 got moved to the high end space, what is going to take it's place in the mid-range?