Why couldn't Nvidia just call the GK110 a 690 and the dual GK104 a 685 and dual GK110 695? The naming structure isn't holy and unchangeable...

I expect the 7990 to be about $749 as a minimum, more than likely $799. The 6990 was what, like $649 or something? When the GK104 actually hits retail, it'll go one of three ways:

1. It will perform roughly the same as 7970 (at same clocks, not stock with turbo to win. The people that buy $500+ video cards are overclocking, unless they're just rich kids) and AMD will drop prices ~$25 to lure anyone on the fence waiting for Kepler.
or
2. It will beat the 7970 and be priced at $549, then AMD will drop the price $50 and push the 7990 out ASAP.
or
3. It will be beaten by the 7970 and be priced at $499. AMD will either keep their price points or lower them slightly just to put the squeeze on Nvidia for once.

Those sound like the logical outcomes to me. Opinions?