Quote Originally Posted by highoctane View Post
OC'ing is built into CCC as well as profiles, why reboot or tear apart your case to flip a switch for something that is done via software on the fly without shutting down. You have much more control via software than you do with a fixed function switch. It's makes about as much sense as the original turbo button on the early computers which everyone ran in turbo mode all the time but at least that could be toggled while the computer was on without shutting down.

Why would anybody spending top dollar for a 6990 or 590 want to deal with having to flip a switch to get your hardware to run at the level it should be running at from the start, thats senseless. It's gimping a product in order to fit within a TDP window and I would bet everyone runs it on high and leaves the switch alone, zero added functionality, features or convenience.
you are right, its there to push past TDP which is very intelligent, giving them a faster card. Guarantee people will flip it before installing and just leave it at 880 at the very least. I guess you're not understanding the point of it but it gives and edge over Nvidia if they do not do the same. Meaning nvidias performance is capped by TDP limits, where amd bypassed them with a switch possibly giving them a victory for fastest card which may not seem important but is great for marketing.