depending on performance id guess msrp would be $799 ..probably being a little faster then 6990 and costing the premium to do so.. At least thats how it normally works, however this time it MAY be different with the main reason being power of course. Since amd has always went smaller efficient gpus vs a power hungry beast this MAY actually pay off and continue the performance crown..Since for nvidia to be at 375w they will more then likely have to low clocks and i DOUBT they will have a dual bios like amd did which is VERY intelligent to pull out a little extra performance and break the "limit" but yet still be compatible with it..